Brief Description

RushOwl is a startup that aims to bring the convenience of bus shuttle service to the masses by supplementing the buses with their technology. Users can book the buses, check the estimated time arrival (ETA) of these shuttle buses and see where they are in their journey.

More recently, they have launched a new product which aimed to gather more information about users to concierge a faster and more direct bus route, enabled by their new dynamic route matching technology. Basically, users can indicate interest in the app to get from their home to their workplace at a particular time. Once there are enough users that have indicated interest, the route will be formed and users could enjoy better convenience as well as save time in their daily commute.

This was where my role came into place. I was in-charge of understanding users’ transportation needs, redesigning their current UI, and adding the new feature into the app.

Expertise
UX Research, Design

Platforms
Mobile

Deliverables
User Research Report, UI Design, UI Design System

Prototyping Tool
Sketch

UI Design

Once the research was complete, I could begin making informed decisions on the UI.

Design System

Whenever I start on a new project, I would determine a set of components, text styles and colors. Not only does this aid in keeping the UI consistent, it also helps in making my workflow more efficient.

A rough library made in Sketch

Authentication Flow

Profile setup is one of the main requirements for this application. Users can benefit from recommended routes by the RushOwl system.

Some main pages from the authentication flow

Booking Flow

You might notice a “Enter Route Code” button. This was one of the small requirements by the founders to include a way for expert users to use the application. Each card that shows the journey details the most important information for users.

Booking a private bus and choosing the date

Other Screens

The main design for the booking information is to separate transaction-related information with the route details (from the booking flow).

Other important screens

Conclusion

This was an interesting and fun project to work on as RushOwl is one of the rare start-ups that believed in UX design and it was very rewarding. This project started on 30 Jan 2020 and ended on 18 Feb 2020. They proceeded to released their update based on the redesign on 21 Apr 2020.

Links